Etiquette
In today's competitive business environment,
social skills and proper etiquette can mean the difference between finding and winning the
job of your career and standing still in your career. The confidence of knowing you can
hold your own in any social setting, from the white-knuckled nervousness of a first
interview to a casual business lunch, can change the way people perceive and judge you.
The key to proper business etiquette is: "Do unto others as they would want you to do
unto them."
To be successful in the business world, a
person must use proper verbal etiquette. One important aspect of verbal etiquette is a
proper introduction. Every day we encounter people in a variety of business and social
situations. The way we meet and greet them creates lasting impressions and paves the way
for a productive encounter. Introductions project information. Besides the obvious
elements of name, title, and affiliation, an introduction conveys a level of respect and
reflects how the person making the introduction views the other person's status. Mastering
the art of the introduction will help put you and the people you are introducing at ease.
Learning the basics - and they are not very difficult - is the first step.
Basic points to remember when making
introductions:
- The most important point about introductions
is to always make them, even if you can't remember names. Failing to do so causes
embarrassment and discomfort. If given a choice, most people would prefer you to make the
introduction incorrectly, even if you forgot their name, rather than stand there
unacknowledged and disregarded.
- A second important point in any introduction
is the order of names. The name of the person being introduced is mentioned last, and the
person to whom the introduction is made is mentioned first. In a business setting,
introductions are based on power and hierarchy. Simply, persons of lesser authority are
introduced to persons of greater authority. Gender plays no role in business etiquette;
nor does it affect the order of introductions.
Another important aspect of verbal etiquette
is the way in which people address others in a business setting. Once introduced,
improperly addressing superiors, colleagues, customers and clients, or subordinates at
future meetings may create tension and will create a negative impression. Generally, it is
appropriate to address subordinates and others with whom an informal relationship has been
established by their first name. In formal relationships, or when the relationship status
is unknown, it is necessary to refer to the individual using the appropriate
gender-specific title. When gender-specific titles are necessary, use Mister (Mr.) to
address men, Misses (Mrs.) to address married women, and Miss (Ms.) to address women who
are single or whose marital status is unknown. Following are more specific rules for
addressing others in business settings:
- Superiors: Always address superiors with the
appropriate gender-specific title, unless he/she gives express permission to do otherwise.
- Colleagues: It is generally accepted
procedure to address colleagues by first name. Exceptions arise when the relationship is
formal or unfamiliar.
- Subordinates: If the superior has established
an informal relationship with the subordinate, use of first names is appropriate. If the
relationship is formal or unfamiliar, the appropriate gender-specific title is necessary.
- Clients and Customers: Most relationships
with clients or customers are formal, dictating appropriate gender-specific titles.
Occasionally, though, an amiable relationship has been established and would allow the use
of first names.
A third aspect of business etiquette is
proper telephone procedure. Since much of todays business is done over the phone,
using correct telephone etiquette is more important than ever. Lasting impressions may be
formed during and after telephone conversations, and business people, in order to be
successful, must maintain a positive impression. This dictates that people use proper
telephone etiquette.
There are seven different aspects of
telephone etiquette to consider.
- General Telephone Etiquette
Identify yourself, with your first and last name, when
answering the phone.
Return phones calls within 24 hours, and apologize if the call
is late.
Identify yourself when you place a call. Say your name, the
company, business or department you represent. Then state the nature of your call. If you
do not identify yourself, expect to be asked and do not take offense.
2. Interoffice Phone Etiquette
Dont hover outside a coworkers office or cubicle
waiting for him or her to finish up a phone call.
Leave, and try again later.
Dont listen in on coworkers phone conversations. If
you share office space with someone, this may be unavoidable, but try to keep busy while
the person is talking and never comment on what youve just overheard!
3. Voice Mail
Outgoing messages should include your name and company name. If
applicable, mention the job you handle to prevent having to route the message to someone
else.
Let the caller know how to reach a live person in an emergency.
Keep your outgoing message current. If youre going to be
out of the office, your message should say so. When you go away, state the date
youll be back and whether or not youll be calling in for messages, or whom to
contact in your absence.
4. Call-Waiting
Unless you are expecting an urgent call and say so, its
impolite to continually put the person to whom youre speaking on hold while you take
another call. Say, "I have another call, can you hold just a second?" Take the
other call, explain youre on another line and will call back shortly. Then quickly
return to your first caller.
5. Speakerphones
Although a speakerphone is a great convenience when several
people need to participate in a conference call, in a two-person conversation, it often
annoys or offends the person whose voice is broadcast. Use it sparingly, and always tell
the person on the other end that a speakerphone is being used. Try to avoid using it with
a client.
6. Cellular phones
Try to remove yourself from a public area to a quiet corner of
the room so as not to bother others.
If you must make or take a call, keep it short and as discrete
as possible.
7. Placing someone on hold
Make sure its for a good reason, such as pulling the
persons file or answering another line.
Ask the person if he or she will hold, and wait for a response
rather than assuming the answer is yes.
Never keep a caller on hold for more than a minute. If you have
to take longer than that, return to the person and tell them that you absolute have to
take a few minutes longer, and ask if she wouldnt prefer that you call her
back."
When you return to the caller, thank them for holding.
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