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Artifacts

Artifacts are often used to communicate information about oneself. Artifacts are objects, often clothes, jewelry, pictures, trinkets, which express one’s interests, hobbies, status, or lifestyle. Often noted in democratic societies, where all are thought to be equal, artifacts are used to announce inequalities that for reasons of taste and conformity, cannot be expressed in words.

One of the most influential artifacts a person possesses is one’s wardrobe. Much psychology and communication research supports that -at least in the observer’s eyes- that clothes do make the man (or woman!). Lefkowitz, Blake, and Mouton found in their own study that dress can even affect how willing others will be to follow you. This study found that significantly more individuals would follow a model’s example in crossing against the "wait" signal when dressed in a business suit than when the same model crossed the street dressed in poor work clothes.

Manager Tip: Artifacts are key in establishing first impressions. If you are looking to improve your own professional style, make note of what artifacts gives strangers a professional look.